Apta Investment Advisors, Mr Dhilip Krishna

Investing is a lot like running a marathon. Your objective is to finish the race — and, if you’ve set a time goal, to finish within that time. You’re not racing against others; you’re working toward a goal that you’ve set for yourself. Nothing more. Nothing less.

Chennai

Investment Goals → The race you’ve chosen and the target you’ve set (your finish time).

Strategic Asset Allocation → Your long-term training plan — how you save, spend, and invest with consistent discipline.

Risk Profiling → Determining your running pace — the level of risk that suits your comfort and endurance.

Tactical Asset Allocation → Knowing when to push harder and when to slow down — adjusting strategy based on market conditions.

Just like a marathon, investing is a long-term endeavor. It’s as much about psychology and discipline as it is about risk and return.

Along the way, you’ll see many others running at different speeds. Some may sprint early and burn out; others may drop out altogether. It takes discipline, patience, and courage to stick to your own pace and not get distracted by what others are doing.

And just like a marathon, you need a plan. And that’s where I come in — to help you design, follow, and finish your financial marathon successfully.

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